For Brands
Step into the future of advertising with the unmatched power of podcasting. As one of the fastest-growing channels in media, podcasting already commands $4 billion in ad spend and is on track to soar to $16 billion by 2032. Don't just keep up—get ahead.
Engage your audience in the moments that matter most with this influential, on-demand format where consumers are increasingly tuning in. Partner with our network of passionate creators in top genres like True Crime, Health & Fitness, Comedy, Education, and beyond to amplify your brand at scale.
The time to invest in podcasting is now. Harness its power and leave your competition in the dust.
Why Choose Podcast Advertising?
Podcast Listening Is Rapidly Growing
Podcast Ads Drive Purchases
Capture Listener’s Undivided Attention
In 2024, podcast listenership in the U.S. continues to grow significantly. According to the Infinite Dial study, 47% of Americans aged 12 and older listened to a podcast in the past month, marking a 12% increase from the previous year. Weekly listenership also rose, with 34% tuning in weekly, up from 31% in 2023.
As of 2024, podcast advertisements continue to strongly influence consumer behavior. Approximately 73% of U.S. podcast listeners are open to sponsored content, and 6 out of 10 listeners have made a purchase after hearing a product advertised on a podcast
In 2024, podcast listeners are increasingly engaged with ads, with 81% of listeners in the U.S. indicating they are highly engaged or engaged while consuming podcast content. This level of attention is notably higher than for other forms of media, including radio. Moreover, over half of podcast listeners in established markets report making a purchase after hearing a podcast ad.
